I found the below article from former Google CEO Eric Schmidt really insightful into the world of Google, but also how a business looking to win in the internet age / connected world / always on world (< insert buzz phrase of the month) needs to be thinking, staffing and organizing itself. Whether you’re a brand, agency, or business the ability to transform is paramount. Power is now with consumers, their voice is the loudest when multiplied, therefore the need to have a great product or service is greater than ever before.
Product companies are trying to create connections with consumers through building their ‘Brand’. Brands are trying to augment ‘Services’ on top of their brands principle to create loyalty and affinity. At the core is a great service, product or experience – and having the right organizational structure and environment to create and maintain this.
Working for a leading ‘Digital Agency’ we are ever looking for ways to evolve our ways of working to make us more agile, more creative, better placed to create the next great idea for the brands that we serve.
I’d recommend reviewing the full presentation, but I pulled out some of the favorites that resonated most with me.
“To be successful in the technology-driven internet age, a company has to attract “smart creative” employees and then create an environment where they can thrive.”