As ever at this time of year we start to see industry prediction around what the next year with be the ‘year of’. For the previous 2-3 years we’ve had a mixture between Social Media and Mobile being the must-do digital task for the year – which always felt to me like people were missing the point and power of digital strategy.

I’m not sure I still agree with the title of this post for 2014 – in my opinion many business have been transforming, in some shape or another, for the last 5 years. However the points that the article makes are spot-on around looking at your Digital strategy holistically developing a cohesive approach with customer experience at the heart.

Article referenced: http://www.business2community.com/digital-marketing/2014-year-digital-transformation-0677502#!BOSok

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