Cookie’s all-round for the Oreo team at W+K – looks like they have stolen the #brandbowl social media limelight with two great real-time engagement examples
‘Cookie or Creme?’
Following a whisper fight TVC showing absolute carnage from people ‘quietly’ arguing about whether it’s ‘cookie’ or ‘creme’ there is a sole CTA at the end of the 30-sec spot asking people to post on Instagram their preference. This builds on a social insight gathered from their 32million Facebook Fans that routinely discuss this question.
The team then in real-time are remaking the pictures from either ‘cookie’ or ‘creme’ (awesome!), photographing them and posting directly onto their official Instagram feed (http://instagram.com/oreo).
So far this looks to be the biggest winner of this years #brandbowl showing huge growth in Instagram follower numbers – mashable quoting that it has seen growth from 2,200 to 35k+ instagram fans since airing!
‘You can still dunk in the dark’
And it gets better, as this couldn’t have been planned – Capitalising on the black-out during the third-quarter the Oreo team were quick to jump on the opportunity, posting the below picture on Twitter – brilliant!
13.5k RT’s says it all