Same Fat Boy Slim ‘right here, right now’ (which i’m glad about!) – updated stats for 2012.
> 97% of Pinterest fans are FEMALE
> 53% of people on Twitter recommend products in their Tweets
> 90% of consumers trust peer recommendations VS. 14% trust in advertisements
To really show the power of social, this stat is great > ‘New Yorkers saw Tweets about an east-coast earthquake 30 Secs before they felt it’. Real Time Marketing right ther