Great example of using Instagram’s API to publish fan shared photo in a more engaging way.  Driving photo creation and sharing for the brand, whilst using the geo-location features of Instagram.  Love the creative styling too.

Those photographed will appear on our interactive map of shoe fanaticism and may even find a place on the walls of our store.

The mechanic is simple like most Instagram initiatives – post your picture and tag it with the hashtag #BGShoes, and wait for it to appear on the map.  As an incentive there is a chance that your picture will appear on one of the BG Shoes stores walls.