Its been well publicised that Nokia have been struggling for years to keep up in the smartphone market with the likes of Apple and Android devices eating up their once dominating market share.
In a bid to re-establish themselves they have recently ditched the Symbian OS and agreed a partnership with Windows to use their always improving Windows Mobile OS. So you could argue that their tech is sorted…
So what else is missing? Marketing….?
Its also been obvious for sometime that they need to up their game marketing their products, compared to the Apple ads and the underground coolness amongst techies of Android they don’t stand a chance with their recent efforts – maybe this is all about to change with their latest offers to launch the Nokia Lumia 800 however!
On 28th Nov’11, in partnership with Deadmau5, Nokia launched their latest offering by creating a 4D light show projected onto a London building along the Thames featuring a choreographed set from Deadmau5! Check it out below, unbelievable to watch!
Here’s how they did it… via Nokia:
Millbank was plunged into darkness with the iconic tower acting as the canvas for a never-before-seen spectacular. Each of the 120 metre high building’s 800 windows were covered with vinyl as 16 powerful projectors, stationed 300 metres away on the other side of the river, beamed 3D images onto the structure. Huge butterflies flew across the London skyline and the tower was twisted, pulsated and even fell down. Billed as the “future of live events” the spectacular show was accompanied by music from super producer deadmau5, who created exclusive remixes for the performance — adding the 4th dimension.
Amazing projection technology, which sounds to be a world first within product marketing! Also great activation getting a world-class DJ like Deadmau5 involved and setting it up in London on the Thames! I wonder how many additional units of the phone this will shift however? You could argue that there isn’t much about the phone within the video, and I don’t find myself wanting to try let alone buy the phone.
On a lighter note… how did those unsuspecting/aware drivers on the bridge not crash!! That must have been a freaky thing to be driving towards!
On a related note…
Another cool piece of mobile marketing that I came across this week aimed at trying to familiarise people with the Windows Mobile OS was a page that allows you to try the OS through a web b
rowser – a pretty innovative way of doing so I thought, works well to:
Best viewed from a mobile 😉