I’ve just seen Cadbury’s launch of an Augmented Reality enabled chocolate bar wrapper, which got me thinking…

Imagine a future of buying a chocolate bar because you want to play the game that is delivered with it!  What an innovative way of driving brand loyalty.. and the options for consumer goods are endless!  The future of gaming maybe!? …although not sure it will help the western worlds obesity problems 🙂

Check out the example below, its using the Blippar image recognition AR platform: